About Us

The Story Behind Nova by Ingrid Gonzalez

From a young age, Ingrid Gonzalez knew that her true calling was in the beauty industry. At just 14 years old, she told her mother about her dream, and her mother, recognizing her daughter’s passion, became her greatest supporter, helping her take the first steps toward a lifelong career in beauty. With that unwavering support, Ingrid’s dream became a reality. By the age of 20, she proudly opened her first beauty salon in Panama City, marking the beginning of an extraordinary journey built on vision, courage, and dedication.

  • Expanding Horizons

    As her first salon flourished, Ingrid’s entrepreneurial spirit only grew stronger. At 25 years old, she expanded her horizons and opened her second beauty salon, a milestone that taught her the value of perseverance, innovation, and customer care. This chapter sparked a new goal to take her passion and expertise beyond borders.

  • The Birth of Nova

    Today, Ingrid Gonzalez stands proudly as the founder and owner of Nova by Ingrid Gonzalez. More than just a brand, Nova represents years of passion, discipline, and a vision to redefine beauty standards. At Nova, beauty is more than appearance; it is about self confidence, empowerment, and self-expression. Every product reflects Ingrid's commitment to quality, innovation and professionalism.

  • Our Philosophy

    Nova by Ingrid Gonzalez believes that true beauty begins with self-love. Our mission is to inspire women around the world to embrace their individuality and shine with confidence. Through expert craftsmanship, cutting-edge techniques, and a personalized approach, Nova continues to elevate the beauty experience, making every client feel seen, valued, and radiant.